Regularly checking the news sections of firms' websites will allow you to reference current cases and projects in your application and understand which skills would come in useful.
It must be relevant to the work you will be doing for them, and it must encourage them to read on. You may wish to state that you will contact the employer in a couple of weeks to follow-up and then actually do so.
Although there are many ways to write a cover letter, the following format has worked well for students in the past. But too much creativity can be a drawback. Often they will have a word limit for each question.
Application forms are designed to get the right amount of information to make a decision, so the recruiter will normally ignore anything else you provide.
It may also include details of referees if requested. Note that you implemented new software that saved the legal department over a million dollars.
Demonstrate your enthusiasm in an original but appropriate way. Of course, you'll start out with "Dear [Insert name of hiring manager or partner]:" Now it's time to get down to business.
It's your opportunity to convince her that she simply has to meet you and learn more about you.