Consider U. Which also happens, but not nearly as often. A good mission statement isn't just a slogan, it's an operations manual and it can't provide the guidance it's intended to provide if people aren't familiar with it.
Use it or lose it. It makes all the difference. Your answer to that will be a core ingredient of your mission statement.
We exist to create experiences where passion and purpose come together. Read More. Use bullet points or sections if that works for you.