White paper terminology

best white papers 2018

A survey of IT managers by Forbes. Many e-books look more like slide decks than text-driven documents.

White paper example

Numbered list: Presents a set of tips, questions, or points about a certain business issue. White papers are also used for government purposes as a method of presenting government policies and legislation and gauging public reaction. If you find this White Paper definition to be helpful, you can reference it using the citation links above. Publishing a white paper tests public opinion on controversial policy issues and helps the government gauge its probable impact. Key Takeaways The purpose of a white paper is to promote a certain product, service, technology or methodology, and to influence current and prospective customers' decisions. If your content does that, you can call it an e-book, a white paper, or whatever… and your audience will still thank you for it. Instead, they dig into relevant topics, such as cloud security, hybrid clouds, and the economic benefits of adopting cloud computing. Compare Investment Accounts. In any case, here are some scenarios when an e-book might work better than a white paper: Your audience is prone to distraction They may be young, or on the road. In business-to-business marketing[ edit ] Since the early s, the term "white paper", or "whitepaper", has been applied to documents used as marketing or sales tools in business. These white papers are long-form content designed to promote the products or services from a specific company. A survey of IT managers by Forbes. That way nerds don't get to have all the fun each time a new technology is invented. Today, many less technical people are involved in big buying decisions. As a marketing tool, these papers use selected facts and logical arguments to build a case favorable to the company sponsoring the document.

It explains in computing terminology what White Paper means and is one of many technical terms in the TechTerms dictionary.

Also known as consultation documents, green papers may merely propose a strategy to implement in the details of other legislation, or they may set out proposals on which the government wishes to obtain public views and opinion. Many white papers are designed for B2B business to business marketing purposes, such as between a manufacturer and a wholesaler, or between a wholesaler and a retailer.

White papers, on the other hand, are persuasive essays about a certain product, service, technology or methodology.

White paper terminology

White paper readers are seeking useful information to help them understand an issue or solve a problem. That type of e-book and a white paper can be hard to tell apart.

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The White Paper FAQ (Frequently Asked Questions)