Nestle target market

The company gets advertised its products in the newspapers and commercial in electronic media.

current market situation of nestle

In order to strengthen this repositioning the brand has also focused on developing SKUs which appeal to everyone. It involves all the marketing mix.

Nestle market structure

This can be seen in their new TVC in which they show people from different walks of lives and how someone comes up to them and serves them Nescafe. Marketing Segmentation The market is looking for the basic food trend among the people and Nestle is providing its food products to the clients relating to different segments of society. This company has started its business from the condensed milk and it was used in place of fresh milk. Theres a shift from it being an indulgence product to becoming an everyday product. For example, Sugar free Polo's have been advertised in the Women's press, whilst the Spearmint and Strong Polo's have been advertised through posters and more recently in TV adverts. In the past there was only one Polo which was targeted at the general public of mint eaters. The company invests amount on its manufacturing, taxes and other charges and it can also get the return over the investment by extending the sale of its products and earns good profit. The brand has to give attention on the rural markets and the remote areas, where big chunk of population is living and they are still deprived of the products of this company. For example it offers milo for children and coffee for adults. As the food items are cheap so they can be available to people of all classes and these are also available with great ease. Selling to a single market in this way is called undifferentiated marketing i. Geographic which has cultures and countries. Promotion The company has maintained its policy for the promotion of its products. The positioning of the product now focuses on functionality rather than emotional appeals. The company is now focusing on the latest distribution system to provide the food products in the remote areas or in the rural markets.

For example, Sugar free Polo's have been advertised in the Women's press, whilst the Spearmint and Strong Polo's have been advertised through posters and more recently in TV adverts.

The brand has to give attention on the rural markets and the remote areas, where big chunk of population is living and they are still deprived of the products of this company.

Nestle target market

Marketing Segmentation The market is looking for the basic food trend among the people and Nestle is providing its food products to the clients relating to different segments of society. Now we analyzed the market place, our strengths and our competitors and we will have some idea where they are good at, so we will try to serve the segments whose needs and wants are similar to us, so we hope to make customers happy and loyal who will be profitable for our company.

The idea behind using a functional appeal is to make the customer aware that coffee does a better job of waking you up rather than tea. But now that has changed, its now being repositioned towards the masses with a focus on coffee being the first cup of the day.

nestle marketing campaign
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Market Segmentation