Lululemon swot analysis

Sports clothing industry is highly fragmented, with many brands competing, from basic discount brands to high-end fashion names 2.

Athleta swot analysis

Since the Lululemon's brand is less matured in these areas, it should consider expansion in these regions as well, but at a more cautious pace. The company has not being able to tackle the challenges present by the new entrants in the segment and has lost small market share in the niche categories. While sales are expected to continue to grow at a nice clip in the coming quarters, as they have for a few years now, the question is whether the company can boost profitability at the same time, after posting a few years of relatively flat share-net figures. Fashion and Textiles, 4 1 , pp. Why consumers' aesthetic sensitivity matters in apparel design evaluation. The overall quality of the clothing and the continued innovation of the brand has been extremely beneficial and has allowed them to grow substantially since they first began selling athletic wear in Firms dependent on a low number of suppliers and manufacturers are highly susceptible to the operational fluctuations, time delays, and quality standards of these companies Desai,

Yoga classes and sessions have been growing nonstop for years and Lululemon based their whole product around this new trend. Threats: The biggest threat for this company marketing wise are the other very large organizations that are consistently excelling over other brands.

We will address these issues by performing an easy-to-follow SWOT analysis of the company, evaluating its Strengths, Weaknesses, Opportunities, and Threats.

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Strengths One of Lululemon's most noteworthy strengths is its unrelenting emphasis on quality. Urstadt, Bryant.

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Automation of activities brought consistency of quality to Lululemon Athletica Inc. One of the biggest attractions marketing wise is the quality of their clothing and accessories. However, due to the amount of success surrounding it store operations in Australia, New Zealand, and the United Kingdom, Lululemon should focus on opening additional stores in these regions now that its brand is more well-established Lululemon, Since this fabric is trademarked it gives Lululemon an advantage when it comes to comfort and overall branding. The market is driven by a trend toward healthier, more active lifestyles, with older demographics and women becoming more active 3. Organizations also assess the likelihood of events taking place in the coming future and how strong their impact could be on company's performance. Research-Technology Management, 58 2 , pp. California Management Review, 54 3 , pp.

The company has not being able to tackle the challenges present by the new entrants in the segment and has lost small market share in the niche categories. Weaknesses Lululemon's use of technologically sophisticated fabrics and materials contributes to its brand image and overall marketability, but it is also a weakness because the company depends on a short list of third-party suppliers and manufacturers MarketLine, As of January 31,lululemon operated company stores located in the U.

These items include pants, shorts, tops, and jackets designed for a healthy lifestyle and athletic activities such as yoga, running, and other exercises. It offers its lines of apparel and accessories for women, men, and female youth. Opportunity: The good news about this product is that they are still a new and upcoming brand that has a lot of room for growth.

Given the scale of expansion and different geographies the company is planning to expand into, Lululemon Athletica Inc.

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Business models outside the core: Lessons learned from success and failure.

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