Features versus benefits copywriting a name

Doing so will also help you better understand what your audience is looking for in a product like yours. So-and this is where most businesses go wrong-that must mean: The benefit of a self-setting clock is convenience. But how does this translate when it comes to ad copythe vital first step in securing new business for many advertisers?

The low cost means the items can be easily replaced if kids get too rough with them.

features vs benefits exercise

Unfortunately, prospects can't do that. The benefit is WHY the feature is important to the person you are communicating with. Recommended reading on features vs benefits:. Then ask yourself-and anyone else who will answer-"What results will that feature bring me? And how you can help them avoid trouble and hassle.

It can be difficult to tell the difference between the two, as many features might sound like benefits. Dan Shewan Originally from the U. That one has a Shimano drivetrain and disc brakes. But, without them it is impossible to know what the benefits are.

Your food is on the table sooner.

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Features vs. Benefits