Computers are extremely useful in the mechanical task of coding and can complete such tasks far more reliably than human coders, but the task of theoretically grounding the content analysis, evaluating whether the coding scheme tests what it claims to test, and deciding whether the coding categories meet the appropriate standards of clarity, explicitness, and validity will remain tasks that only the investigator can competently execute.
His content analysis experience ranges from simple hand-coding to advanced topic modelling and natural language processing. New programs enter the market on a regular basis, and older ones disappear.
Mike Pfarrer University of Georgia Pfarrer uses content analysis to examine external perceptions of firm actions related to reputation, celebrity, and crisis management.
The former is a detailed and explicit set of instructions to coders. Consequently, it also makes the interpretation towards the concept of citizenship becomes complex.
Ferguson is major because of the phrases: the seeds of race hate, arouse race hate, distrust between white and colored citizens. Last, Babbie made a useful distinction between the unit of analysis and the unit of observation.
Content Analysis method was used in this study.