Brand equity samsung
Although the company is leveraging its brand to build new businesses and gain considerable advantage in existing ones, this can prove dangerous. Samsung is currently No eight, whereas Toyota is not any ten. It is a Korean conglomerate brand, headquartered in Samsung Town, Seoul.
These, along with numerous awards Samsung won for its design and use of technology to create better products, acted as credible third-party endorsements. It needs to go beyond this and create a cult following for its brands, like the Apple iPhone has done.
Brand elements of samsung
Still, Samsung remains a strong brand. Consumers are also willing to pay a price premium for Samsung mobile phones. By practicing the five-pillared brand strategy, Samsung has been successful in repositioning its brand globally. In the US launch of the Galaxy SIII, it reportedly spent more than USD million through using innovative media channels like 3D games in movie theatres, short 3D films, free content download from kiosks and posters combined with traditional channels. Samsung comes from Korean language for three stars meaning something powerful. He has been reporting on the PR and communications industry for over 12 years, and has interviewed hundreds of journalists and PR industry leaders. Although Samsung has been doing all the right things in its communications, it has not focused on creating a strong personality for its brand. It needs to go beyond this and create a cult following for its brands, like the Apple iPhone has done. Samsung wanted to take advantage of the technological breakthroughs of the s, mainly digital convergence. Google has also started collaborating with Indian manufacturers to roll out Android handsets that cost less than USD Because the sample is based on those who agreed to participate in our panel, no estimates of theoretical sampling error can be calculated. Samsung has a tendency to give people a fantasy over their products by making people think as they know their stuff or they are professional while using Samsung products. During the launch, its head of Marketing mentioned that safety is a huge focus area in the making of the product. Although the company is leveraging its brand to build new businesses and gain considerable advantage in existing ones, this can prove dangerous.
It can give societal meanings, with positioning, onto reputation on goods, price, and product quality. We expect the smart home brand battle between Amazon and Google to continue, as smart home products have built strong familiarity and brand equity over the past year, and are poised for continued growth.
What better way to achieve this than sponsoring international sporting events? Even today, the Samsung name is found on literally everything from ships, memory chips, to mobile phones and camcorders.
In other words, current and prospective customers of Samsung lack a clear differentiated image about Samsung in their hearts and minds.
based on 84 review